Creative Design & Media

Graphic Design & Content Creation

A two-month course in visual design and content creation. Students learn design principles, Photoshop and Illustrator, then apply them to branding and social media content.

Illustration of graphic design tools: a pen and shape toolbar, a canvas with an ‘Aa’ text box, a colour swatch grid, a colour wheel and a social media post on a phone.
Duration
2 months
Fees
₹5,000/month
Batch Timing
Flexible timing

Who This Course Is For

Beginners who want practical visual design and content creation skills for real communication work.

What You’ll Learn

  • Design fundamentals: elements, principles, typography, colour, layout
  • Image editing and photo manipulation
  • Vector design and illustration
  • Branding and visual identity
  • Social media design and content planning
  • Visual storytelling and brand consistency

Tools You’ll Use

  • Photoshop
  • Illustrator

Course Syllabus

Six stages over eight weeks, from design fundamentals and Photoshop to Illustrator, branding, social media design, content creation and a final portfolio project. Each week has six training days.

  1. Module 1

    Graphic Design Fundamentals

    Training structure: Week 1, six training days.

    • Introduction to graphic design and visual communication
    • Elements of design
    • Principles of design and visual hierarchy
    • Typography and font pairing
    • Colour theory and colour combinations
    • Practical poster design

    Practical work and portfolio outputs: Weekly project: a promotional poster.

  2. Module 2

    Photoshop: Basics and Image Editing

    Training structure: Weeks 2 to 3, six training days per week.

    • Interface, workspace and document setup
    • Image resolution
    • Layers and layer organisation
    • Selection, cropping and transformations
    • Text, shapes and colour tools
    • Object isolation and background removal
    • Masks and clipping masks
    • Retouching and colour correction
    • Blending modes and photo manipulation
    • Creative image composition

    Practical work and portfolio outputs: Weekly projects: a social media poster (Week 2) and a photo manipulation artwork (Week 3).

  3. Module 3

    Illustrator: Vector Design and Branding

    Training structure: Weeks 4 to 5, six training days per week.

    • Interface and artboards
    • Shapes and object transformation
    • Pen Tool and anchor points
    • Shape Builder and Pathfinder
    • Colour, strokes and gradients
    • Vector graphics and icon design
    • Illustration and shape construction
    • Branding and brand identity
    • Logo concepts and design exploration
    • Brand colours and typography

    Practical work and portfolio outputs: Weekly projects: a vector illustration (Week 4) and a visual identity for a fictional business (Week 5), including a small brand identity.

  4. Module 4

    Digital and Social Media Design

    Training structure: Week 6, six training days.

    • Promotional and advertising design
    • Social media posts
    • Carousel design
    • Banners and digital advertisements
    • Brand consistency across formats
    • Practical campaign exercise

    Practical work and portfolio outputs: Weekly project: a branded social media campaign.

  5. Module 5

    Content Creation

    Training structure: Week 7, six training days.

    • Introduction to content creation
    • Audience and content objectives
    • Content ideas and reference research
    • Content planning and storytelling
    • Content formats and visual direction
    • Branded content package

    Practical work and portfolio outputs: Weekly project: a content package for a fictional business.

  6. Final Project

    Final Project and Portfolio

    Training structure: Week 8, six training days.

    • Final brief and creative planning
    • Design concept and visual direction
    • Production of design assets
    • Content adaptation for digital platforms
    • Review and corrections
    • Final presentation and portfolio documentation

    Practical work and portfolio outputs: Final project: a brand identity and a digital content campaign.

Practical Projects

  • Promotional poster
  • Social media poster
  • Photo manipulation artwork
  • Vector illustration
  • Visual identity for a fictional business
  • Branded social media campaign
  • Content package for a fictional business
  • Final project: a brand identity and a digital content campaign

Learning Approach

Practical learning, with exercises in every module.

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