Digital Product Design

UI/UX Design

A five-month course in designing digital products. Students learn research, interface design, Figma and prototyping, and complete two case studies for their portfolio.

Illustration of a mobile app screen and a website wireframe, with a user profile icon, a site-map diagram and a bar chart card.
Duration
5 months
Fees
₹8,000/month
Batch Timing
Flexible timing

Who This Course Is For

Beginners who want to understand user needs and design websites and apps.

What You’ll Learn

  • What user experience means
  • Sketching and interface anatomy
  • Using AI tools responsibly in design work
  • Visual design
  • Responsive design and prototyping
  • Design thinking
  • Usability evaluation
  • Documenting work as case studies

Tools You’ll Use

  • Photoshop
  • Illustrator
  • Figma

AI tools are covered, with a focus on responsible use.

Course Syllabus

Eight stages over 20 weeks, from UX foundations, AI tools and visual design to Figma, design thinking and two major case-study projects. Each week has four training days. Daily topics may be adapted to student pace and software version.

  1. Module 1

    Understanding UX and the Importance of Sketching

    Training structure: Weeks 1 to 2, four training days per week.

    • Daily object UX analysis
    • Bad UX to good UX exercise
    • Digital product design: UX and UI
    • Human-computer interaction and user-centred design
    • Usability and business impact
    • Graphic design elements
    • Sketching basic shapes
    • Mobile anatomy and UI elements
    • Website anatomy and UI elements

    Practical work and portfolio outputs: Daily UX analysis exercises and paper sketching of mobile and website interfaces, done without digital tools.

  2. Module 2

    AI and Tools

    Training structure: Weeks 3 to 4, four training days per week.

    • Professional platform accounts: LinkedIn, Behance and Notion
    • Generative AI, responsible use and prompt structure
    • AI tools for drafting and optimising professional profiles
    • AI-powered image generation
    • Branding theory: identity, values, voice, logo, colour and typography
    • Branding project using AI

    Practical work and portfolio outputs: A branding case study, documented and published on Behance.

  3. Module 3

    Visual Design: Photoshop and Illustrator

    Training structure: Weeks 5 to 8, four training days per week.

    • Visual design and graphic design principles
    • Photoshop interface, documents, layers and essential tools
    • Brushes, selection tools and images
    • Blending options, mockups, transformations and masks
    • Illustrator interface, Pen Tool, tracing and masking
    • Icon and illustration creation
    • Branding: product name, colours, tagline, logo and icons
    • Social media posters and web banners
    • Banner, poster and mockup practice

    Practical work and portfolio outputs: A visual design portfolio for Behance with branding, social media posters and web banners, plus banner, poster and mockup practice and a graphic design principles assignment.

  4. Module 4

    Figma: Interface Design and Prototyping

    Training structure: Weeks 9 to 11, four training days per week.

    • Figma interface, Community, projects, files, pages, layers and assets
    • Frames versus groups, properties, masks and Boolean operations
    • Styles, design systems and file organisation
    • Auto Layout
    • Components, variants and constraints
    • Responsive design and breakpoints
    • Prototype interactions and transitions

    Practical work and portfolio outputs: Practical exercises in styling, Auto Layout, components, responsive design and prototyping, leading into the first case study.

  5. Module 5

    AI-Powered Landing Page

    Training structure: Week 12, four training days.

    • Landing-page UI structure
    • AI-assisted creation
    • HTML export and the HTML-to-Figma workflow
    • Desktop (1440px) and mobile (440px) breakpoints
    • Refining responsive layouts

    Practical work and portfolio outputs: A responsive landing page, documented for Behance.

  6. Module 6

    Design Thinking Process

    Training structure: Week 13, four training days.

    • Testing and usability testing
    • A/B testing and iteration
    • Heuristic evaluation
    • Design thinking

    Practical work and portfolio outputs: Heuristic evaluation and design thinking assignments.

  7. Project 1

    E-commerce Website Redesign

    Training structure: Weeks 14 to 16. Weeks 14 to 15 for the case study, Week 16 for feedback.

    • Heuristic evaluation and pre-research audit
    • UX research with AI tools
    • Manual validation of insights
    • Low-fidelity paper sketching
    • Mid-fidelity Figma wireframes
    • High-fidelity design with AI assistance
    • Figma-to-HTML conversion
    • HTML-to-Figma re-import and audit
    • Iteration and optimisation
    • Final refinement of usability and feedback states

    Practical work and portfolio outputs: An e-commerce website redesign case study.

  8. Project 2

    Conceptual Mobile App Design

    Training structure: Weeks 17 to 20. Weeks 17 to 19 for the case study, Week 20 for feedback.

    • Problem exploration and idea definition
    • Context research with AI tools
    • Manual validation of insights
    • Main use-case creation
    • UX flow definition
    • Paper wireframes
    • AI-assisted UI exploration
    • Iteration and optimisation
    • Final UI selection
    • Clickable Figma prototype
    • Prototype-based usability testing
    • Manual heuristic evaluation
    • Final iteration and refinement
    • Process-focused documentation

    Practical work and portfolio outputs: A conceptual mobile app case study, documented with a focus on process.

Practical Projects

  • Branding case study
  • AI-assisted responsive landing page
  • E-commerce website redesign (case study 1)
  • Conceptual mobile application design (case study 2)

Learning Approach

Practical, with design work throughout.

Portfolio and Assessment

The course produces four portfolio projects: a branding case study, an AI-assisted responsive landing page, an e-commerce website redesign and a conceptual mobile app design. Each is documented as a case study.

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